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Additional Information

​Daniel Deneffe is the author (with Herman Vantrappen)  of the ground-breaking strategy book    


Fad-Free Strategy:   

Rigorous Methods to Help Executives Make Strategic Choices Confidently

     

This book is published by Routledge (2020), the world's leading academic publisher  in the social sciences and humanities. 

    

Please click on the image to check out the book's website with descriptions,  reviews by top CEOs and business school professors. 


The website fadfreestrategy.com also includes a Q&A for executives  and business professors, tutorials and much more....

​For an introduction, please check out Deneffe's TEDx talk  on  Fad-Free Strategy :  ​  

Here Deneffe reviews why strategy fads have lost their appeal and  presents a path-breaking, somewhat back-to-basics way of thinking  about strategy that is more powerful.

    

The approach has solid behavioral foundations and is practical,  yet rigorous. 


Above all, it is relevant for all executives from any  type of company who do not want to put their careers on the line  by following simple non-generalizable rules. ​

​For recent publications, press appearances, podcasts and interviews please check out:

How Airlines Can Reduce Costs without Annoying Customers, Harvard Business Review, June 14 2021 (with H. Vantrappen)


Why pricing decisions need more than management intuition? MIT Sloan Management Review, March 25 2021 (with H. Vantrappen)


How  to improve revenues forecasts from strategic investments, Strategy and Leadership, ​November 2020 (with H. Vantrappen)


Building a resilient customer-centric post-COVID business, YouTube Webinar, June 29 2020 (U-Sentric interviews Daniel Deneffe)


​Strategists’ forgotten discipline, Dialogue Review, April 2020 (with H. Vantrappen)


A Customer-centric Approach to Strategy, Podcast on 33voices.com, March 2020 (Moe Abdou interviews Daniel Deneffe)


Te veel managers geloven in luchtkastelen, De Tijd, November 16, 2019 (interview of Daniel Deneffe in Belgium's leading business paper)


Why business strategy needs to be more than perfume? Management Issues, October 2019


Leaders need to break free of fads and embrace the real world, Forbes, Sept 2019 (interview of Deneffe and Vantrappen)


What if the failure of a business strategy is due to its flawed design? LSE Business Review, August 2019 (with H. Vantrappen)


Don't put too much faith in ​business heroes, Management Today, August 2019 (with H. Vantrappen)


Joint Ventures Reduce the Risk of Major Capital Investments, Harvard Business Review, April 2016 (with H. Vantrappen) 


How to Gradually Become a Different Company, Harvard Business Review,  October 2014 (with H. Vantrappen)


Don't Write Off the Western (Focused) Firm Yet, Harvard Business Review, January 2014 (with H. Vantrappen)

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