Our Services
New Market Entry
- How should we enter or create new markets? With what product/service/solution?
- What is the size of the total market, potential market and accessible market?
- How do we measure and influence customer willingness-to-pay and willingness-to-buy in a rigorous, scientifically correct, yet practical way?
- How do we take into consideration competitor responses?
- What is our expected volume at different price levels and reliable revenue forecast?
- What is our Unique Selling Proposition?
Defense Strategy
- How to defend one's market position when threatened by aggressive low-priced entrants?
- What are effective vehicles to maximally counter the threat?
- What are the most effective vehicles to decrease your customers' willingness-to-switch
- How to launch a fighting brand in such a way as to maximally regain profitable share from the entrants while minimizing the effect on your flagship offering?
- How to gather reliable customer evidence rather than gut feel to do make these decisions?
Pricing and Bidding Excellence
- What is the optimal price for your products, services or solutions?
- What is the most appropriate method to infer customer willingness-to-pay and buy?
- How does it overcome the methodological weaknesses and forecasting inaccuracies of older methods, in particular, conjoint analysis?
- What is the most effective bidding strategy in high stake tenders or betting-the-company auction setting?
- How should we set up a (reverse) auction for maximum impact?
Margin Management in Ultra-Competitive markets
- How to thrive in ultra-competitive markets, where even established competitors have engaged in aggressive share-stealing activities, including giving many services away for free?
- What to do in industries where 'the price waterfall' does not work,?
- What are some proven vehicles for margin improvement in conditions where value pricing actually destroys value?
- How do these approaches fundamentally differ between B2B and B2C settings?